Meet people with attention
Something We Made says that friends can join the player along the way and can affect both the story and its ending.
Conversation and observation belong together in a photography adventure. Note what a new friend asks for, then look at the nearby world with that request in mind.
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Keep story claims modest
The official description confirms that companions can affect the story and ending, but it does not publish a branching chart. This page does not invent relationship thresholds or ending requirements.